Alarm & bedtime for Android & Wear OS

The smart alarm Android never had.

First Thing reads your calendar, checks your commute and plans your sleep, then wakes you at the latest time that still gets you there. And it tells you why.

On iPhone? Get notified when it's ready →
7:20·Stand-up 9:00·38 min on the train

Closed test now open worldwide · phone and Wear OS
No adsNo account neededAndroid 8+Material 3 Expressive
Two promises

Always up in time. Never up too early.

Most alarms make you do the thinking. First Thing does the maths every night, so you get every minute of sleep the day allows and still make your first thing.

Never late

It reads tomorrow's calendar, adds getting-ready and travel time, and sets one alarm. When your morning changes, the alarm moves with it. No calendar? Tell it your usual week instead.

Protects your sleep

It wakes you at the latest safe time, plans your bedtime from it, and learns how much sleep you really need. An early start means an earlier night, not a short one.

Tells you why

Every alarm comes with one line of reasoning, like "7:20 · Stand-up 9:00 · 38 min on the train". No guessing, and you can correct it in a tap.

How it works

Your morning, planned the night before.

01 · IT DOES THE MATHS

From your first meeting back to your alarm.

Stand-up at 9 in the office? First Thing works backwards: arrive with a buffer, 38 minutes on the train, time to get ready. Your routine, your buffer, your commute.

Wake 7:20 → Leave 8:12 → Arrive 8:50 → Stand-up 9:00
The morning plan in First Thing, from waking at 7:20 to a 9:00 stand-up
02 · IT PROTECTS YOUR SLEEP

Early start? Earlier night.

A 7am investor call means a 6:20 alarm, so First Thing brings your bedtime forward to 22:15 and can nudge you to wind down. It'll even suggest moving the meeting if that buys you more sleep.

First Thing flagging an early start and moving bedtime earlier
03 · IT PLANS YOUR WEEK

Every morning, already sorted.

See the whole week at a glance: when you'll wake, when to go to bed, and which mornings you can sleep in. Office day, home day, nothing until 11. It knows the difference.

The week view in First Thing with a bedtime and alarm for each night

Swipe for more →

Calm by design

Asks for your attention only when it needs it.

An alarm app shouldn't be one more thing pinging you. First Thing keeps quiet, keeps its promises, and leaves the decisions to you.

One quiet notification

Your next alarm sits silently in your notifications, there when you glance and never buzzing. Questions wait in the app until you open it.

Your time stays yours

Set a time yourself and First Thing never moves it. If your calendar changes, it asks you first.

An alarm you can always stop

It won't set an alarm it can't show you, so you're never left with one you can't switch off. The volume buttons snooze.

Mornings look back

Open it after your alarm and you see last night: when it rang, when you got up, and your sleep. Tomorrow can wait until the afternoon.

Closed test · open worldwide

Be one of the first to wake up with First Thing.

Google asks new apps to run a 14-day closed test before launch. Use it as your real alarm, tell me what breaks, and help it launch.

1

Join the tester group

One tap with your Google account. This is what lets Play show you the app.

Join the group
2

Opt in to the test

On your Android phone, tap "Become a tester".

Opt in
3

Install from Google Play

Set it up in a minute and let it plan tomorrow. Got a Wear OS watch? Install it there too. Keep it for 14 days.

Get it on Play

Tip: use the same Google account in Play Store as the one you join the group with.

Stay for the full 14 days and First Thing Pro is yours for life. Plus three 3-month Pro passes to give to friends at launch.

Coming to iPhone

On iPhone? Get first in line.

First Thing is coming to iPhone next. Leave your email and you'll hear when the beta opens on TestFlight, and again at launch. The more of you who sign up, the sooner it comes.

Only emails about First Thing on iPhone. Never shared, and you can be removed any time at support@owt.cards. Privacy policy.

First Thing's Tonight screen on an iPhone, showing a 7:20 alarm for a 9:00 stand-up
First Thing Pro

Smarter still.

The alarm, the planning and the bedtime are free. Pro adds the bits that look ahead and look after you.

Live travel

Checks traffic and trains the night before and again before your alarm. It only wakes you earlier if you'd otherwise be late.

Sleep coach

Ask "Why am I tired?" and get an answer from your own sleep. On-device with Gemini Nano where your phone supports it.

Sleep insights

Last night at a glance, how steady your sleep is, and how much you really need, from Health Connect.

Smart wake

Your watch buzzes up to 20 minutes early if you're already stirring, instead of dragging you out of deep sleep.

Wear OS

Swipe for more →

Try Pro free for 14 days, then pay monthly or yearly, or unlock it once for life. Testers who stay for the full closed test get it for life, free.

Wear OS · in the test now

Woken by your wrist, not the room.

Your alarm rings on your watch first, with tomorrow's plan on a tile and a complication on your watch face. Snooze or say "I'm up" without reaching for your phone, and if your watch has gone flat overnight your phone rings right on time instead. Switch tomorrow's alarm off, set one, or add five minutes to your leave-by countdown, all from your wrist. Smart wake (Pro) can buzz you up to 20 minutes early if you're already stirring, and it never runs while your watch is on its charger.

Made properly

Feels like it came with your Pixel.

Built from the ground up in Material 3 Expressive, so it looks and behaves like a native Pixel utility.

No ads. Ever.

Nothing to scroll past at 7am.

No account needed

Open it and go. Sign in only if you want backup.

Your calendar stays put

Planning happens on your phone. Read the privacy policy.

Built to ring

Exact alarms, full-screen over your lock screen, checks for battery savers that kill alarms, and a vibrate-only option that adds sound if you don't stir.

Questions

Is it free?

Yes. The alarm, calendar planning, bedtime and week view are free, with no ads. Pro adds live travel, the sleep coach, sleep insights and smart wake, with a 14-day free trial.

Which phones does it work on?

Android 8 and up. It's designed for Pixel but tested on others. Samsung, OnePlus and Xiaomi testers are especially welcome, because their battery savers are the hardest on alarms.

Do I need to use a calendar?

No. Skip it when you set up and tell First Thing your usual week instead: a wake-up time for each day, and which mornings you sleep in. It still plans your bedtime, rings on your watch, shows your sleep and learns how much you need. Add a calendar later if you want it to plan around meetings.

Which calendars?

Any calendar on your phone, including Google and Outlook accounts synced to Android.

What happens to my data?

Your calendar is read on your phone to plan your alarm and isn't uploaded. Sleep data from Health Connect stays on your phone unless you switch on the cloud coach. The privacy policy has the details.

Do I need a watch?

No. First Thing works fully on your phone. If you have a Wear OS watch, install it from the Play Store on the watch and your alarm rings on your wrist, with a tile and complication.

I've signed up but Play says "Item not found". What now?

Almost always one of these, in this order:

  1. Same Google account everywhere. In the Play Store app, tap your profile picture and check it's the account you joined the group with. Switch if not: Play only shows First Thing to that account.
  2. Opt in as well as joining. On your phone, open the opt-in page, signed in as that account, and tap "Become a tester".
  3. Give it time. It can take from a few minutes to a few hours to reach your account. Until then Play says "Item not found".
  4. Open it on your phone, not a computer. A browser that isn't signed in to Google shows "not found" too.
  5. Use a personal account. Some work and school Google accounts block test apps.
  6. Android 8 or newer. Older phones see "not compatible".

Still stuck? Email support@owt.cards with a screenshot of what you see.

When does it launch?

After the closed test: at least 14 days with 12 or more testers, then Google's production review. Testers will hear first.